REFERENCES

"I had the joy and honor of working with Barbara. She is a brilliant and gifted Marketing Director. What really impresses me most about Barb is how honed in she is navigating the customer journey and integrating touch points at the most opportune time. Not only that, she can course-correct on a dime, and execute flawlessly."

"I worked with Barbara on several North American marketing projects. Barbara led several initiatives and was always on top of her game. Barbara's fact based, process oriented and collaborative nature made her a very effective leader and teammate."

"She doesn’t back down from challenges, whether they’re huge, like integrating product lines, processes and teams after a major corporate change, or smaller, like ensuring brand compliance within marketing materials. At the same time, she excels at juggling multiple facets necessary to keep cross-functional teams organized; including budgets, timelines, activities, and more, while focusing on differentiation from the customer’s perspective, as this is key to any company’s success. She’s a pleasure to work with, and a strong asset to any team."

"In addition to being a marketer that thinks about the big picture and implications of actions, I have seen Barbara’s passion for helping others, both in the company and thru volunteering; doing Good is clearly important to her."

"When Philips acquired a company made up of over 40 brands, Barbara took on the challenge of leading the development of the brand strategy and guidelines. She successfully partnered with global colleagues and U.S. marketing managers to create a new branding approach, then managed the full North American stakeholder training and roll out. In this role, Barbara earned the trust of her marketing colleagues from each of the newly acquired brands by listening to their concerns and driving for compromise. She also led cross-functional teams during a time of significant change in the company. In this role, Barbara earned very high management scores which attests to her leadership and team-building skills."

"She is a very thorough, detail-oriented marketing professional who works well with others and has the drive to see projects through to their completion. During her time at Coilhose, Barb raised the bar – writing compelling copy, designing eye-catching graphics, and creating a wide variety of marketing collateral which has provided lasting benefit to the organization."

"She holds herself and her team to the highest standards and always does what is best for our customers and the company. Barbara is known for her determination and ability to achieve results, even on difficult projects. She was often chosen to lead complex, cross-functional teams because of her ability to keep the team motivated, focused, and on-deadline."

"I have both reported to Barbara and have worked with her in other roles while at Philips Lighting. Barbara is an accomplished and knowledgeable professional, with experience in all disciplines of marketing from branding, communications, marketing strategy, operations, intelligence and channel marketing and product marketing. Barbara's insights and experience were valuable and her skills at project management and organization ensured the project's were executed on schedule with all stakeholders involved. I learned how to effectively incorporate considerations beyond my role into projects and picked up many skills on collaboration from her."

"She is a typical democratic leader, who involves subordinates in making decisions. She emphasizes on transparency and open communication among the team and always encourages team members try new things for their career developments. Her keen eye on big picture and great project management skills help keep all the projects on the correct direction and being executed timely."

"Her integrity and honesty is unmatched as is her ability to see the big picture. Every project we have worked on together, Barbara's insights and experience were very valuable."

"Barbara is an excellent leader and boss. She encourages our team to try new things to not only push the business further but also to develop our skills. She is also very open to discussions if we see projects a different way."

"Not only is she easy to get along with, she knows how to keep people on track with their goals and keeps the team moving forward."

"Barbara treats everyone with respect and has a great sense of humor. She works just as hard if not harder than her team members and she is very approachable."

"Barbara embodies what all managers should be to a team. She lets her team develop new ideas and challenges us to always do better and bigger. Status quo is not an option as we try to always evolve our work under Barb’s leadership."